RCS: The New Way to Interact with Customers via Texts

Hosted by nativeMsg (an RCS for Business messaging platform,) the event walks through what makes RCS different from SMS: verified sender identities, full brand control, and interactive, app-like experiences delivered straight to the native messaging inbox. Attendees will see live examples of RCS in action across both inbound and outbound use cases — from outbound campaigns and promotions to inbound conversational flows where customers browse, book, and buy without leaving the message thread. We’ll also cover how RCS drives meaningfully higher open, engagement, and response rates than text-only SMS, with automatic SMS fallback so no audience is left behind. Speakers: Michael Lamb (President & Co-founder) and Kelly Wiethuchter (Strategic Sales Lead)